"We need to break old paradigms and old thinking around momhood."

I've always been uncomfortable with conformity.

Since I can remember, I've challenged the status quo. For someone like myself - an opinionated, driven female growing up in a patriarchal society like the Philippines - I never really fit in. I mean, my journalism professor practically flunked me in my midterms for having too much of an 'American' accent. When I spoke my mind, I was told to keep things to myself. And now, living in a country as advanced as the United States and in a progressive state like California, I find myself in the same conundrum. Mom is a word that still make people uncomfortable in corporate cultures. I got passed over a job because the CEO thought I wouldn't be as committed to his startup with three kids. Seriously? A recent op-ed in the New York Times validates this idea: "You will enjoy a whole bunch of superficial attention and lip service from culture, advertisers and politicians, but will never receive a credible follow-up in the form of a concrete plan for advancement, support, benefits or retirement."

I was told, “You shouldn't make your career define who you are,” and, “Family always comes first.” I was guilted into thinking that my role as a mother was to focus solely on my family with a job that paid the bills. And I fell into the trap; I gave up an amazing career in advertising to focus on what was considered the right thing for all: having a job flexible enough so I can still take care of the kids, the household, and be present for the family. It was right for everyone, but me. Why couldn't I have both? Is it too much to ask to have a great career and have a family at the same time? In this era, it can no longer be a choice between career or family. Being a modern parent demands us to think outside the box and break old paradigms around momhood. It can no longer be black or white. Innovation in this space is ripe with opportunity.

And this is why I started MomWarrior. I like tackling big and complex challenges. I find innovation incredibly sexy. And I thrive in building communities and tribes. We all play multiple roles: a mother, partner, daughter, sister, professional and so much more. Let's create the culture and infrastructure so our daughters and sons can be anything they can be - without all the guilt and bias.

Who's with me?

About Tet:

Tet Salva is the Founder & CEO of MomWarrio™r and is a mom to four young daughters. In a world where we are often divided, Tet has mastered the art of bringing people and communities together to build engagement and ownership. She empowers groups to solve problems through collaboration and open dialogue. With MomWarrior™, she has created a platform to amplify ideas, stories, and thought-leadership related to the challenges and opportunities to advance women - specifically moms - so they are able to thrive at work, at home and beyond. 

She is a speaker, thought leader, and a huge advocate for mothers who are immigrants and women of color. Tet recently spoke at SXSW 2019, opening up the conversation around breaking through the maternal wall in America as it relates to the experiences of women of color and immigrants. She continuously speaks on this topic, as well as as delivers programming for organizations to support the advancement of women, mothers, and their spheres of influence to create awareness and ignite inspiration into action.

Tet’s professional experience spans nearly a decade and a half as an executive advisor and organizational change leader to some of the biggest and influential companies in advertising, hi-tech, utilities, consumer goods, energy, and retail industries. She also held the position of Global Director for Talent & Transformation for Performics, a brand under Publicis Media, where she was a key leader in establishing the global talent and transformation practice, developing talent retention strategies, revamping an enterprise-wide Learning and Development program, and cultivating D&I efforts within the organization. Tet moved to the United States with no more than $20 in her pocket, lots of gumption, and an immense amount of faith. She graduated Magna cum Laude from Menlo College and continues to pursue learning at Stanford University.

Instagram: @themomwarrior // Twitter: @themomwarrior


I am a builder of powerful tribes.